The list below are a few areas of opportunity for your business to take advantage of if you are not already.
There is nothing worse than spending countless hours working on your website, products, services and then not be found online, or even worse, locally.
Benchmark takes a unique approach to Local Search Engine Optimization. Proper website markup and semantics are essential to rank well in the organic search listings and play a significant role when paired with Google My Business and the local map 3-pack rankings.
The Local Pack takes up the first three local organic search spots more than 93% of the time. Over 65% of all search clicks come from the local pack listings, which is why you can’t afford to ignore local optimization.
Chances are you’re reading this on your mobile phone right now. We consistently see that more than 60% of website traffic comes from mobile devices, and if you’re an e-commerce company with a product priced under $500, you most likely receive the bulk of your orders from smartphones.
According to statista, as of February 2021, more than 85% of adults living in the US own and use a cell phone daily. This statistic is up over 50% compared to 2011. I’m sure you see where we are going here, right?
The importance of ranking well in the search engines and being found on mobile devices is crucial. It is safe to say that if you are not ranking on smartphones today, the ability to scale and grow is not impossible but considerably more difficult.
Ranking organic is an area that Benchmark takes seriously. The benefits of a well-thought-out SEO strategy will pay dividends to your business for many years to come.
There are many ranking signals that the search engines like Google and Bing take into account. These change often and require frequent updates, content changes, and monitoring to stay competitive while maintaining your search engine positioning.
Anyone can buy traffic, and if you choose to ignore putting an organic SEO plan in place, buying traffic is ultimately what you will rely on for growth. Playing the long game will put you ahead of your competitors, and down the road, it will allow you to spend more money on your paid advertising channels while still adding zeros to your bottom line.